Platform & Equity
Immediate platform leverage and long-term equity upside — without giving up independence in the meantime.
Platform & Equity Value
The Platform & Equity tier is for ISO owners who want immediate platform leverage and long-term equity upside — without giving up independence in the meantime. You keep your company, contracts, portfolio, and operating control, while gaining access to the full Valtura platform toolset and cohort economics designed to increase gross profit, improve conversion, and build a larger, exit-grade group.
Near-Term Performance Uplift
Platform capabilities including quoting, commissions reporting, Salesforce enterprise integration, internal knowledge AI, PCI servicing via Fraud Defence First, and future network benefits like lead exchange and group procurement.
Long-Term Value Participation
Founder economics aligned to the 2029 consolidation and 2030 capital event. Your guaranteed minimum exit floor plus equity participation through Founder Participation Units.
2× Gross Profit Guarantee
Most ISO owners who sell alone get discounted — typically 1–2× below headline expectations, then further reduced by buyer terms, clawbacks, and conditions. Valtura removes that uncertainty by giving you a guaranteed minimum exit floor: 2× the highest trailing 12-month gross profit (GP) you achieve between joining and exit. No discounting, no negotiations, no clawbacks, no earn-outs.
Guaranteed Minimum Value
2× of your highest trailing 12-month GP achieved between joining and exit. The floor rises as your GP rises. Removes uncertainty on minimum outcome.
No Buyer-Style Deal Terms
No discounting. No buyer negotiations. No clawbacks. No earn-outs. No downside risk — your floor is defined and protected.
Performance-Linked
Not based on pipeline, projections, or promises. Based on what your book actually produces (trailing 12-month GP). Encourages sensible portfolio optimisation and execution.
Certainty Separated from Upside
Guarantee = certainty (the minimum you will receive). FPUs = upside (your share of the larger group value created). This prevents the common trap where you must "gamble" on an earn-out to get the price you were quoted.
Clean, Auditable Measurement
Uses trailing 12-month GP with a clear measurement method. "Highest point" logic rewards growth and improvement. Built for reporting and verification — no ambiguity later.
Where the GP Guarantee Adds Value
Want a Clean, Predictable Exit
If you don't want to spend 6–12 months negotiating, then losing value to holdbacks and conditions, the 2× GP Guarantee gives you a defined minimum outcome you can plan around.
Plan to Grow Before Exit
Because the floor is based on your highest trailing 12-month GP, the guarantee rewards execution. Improve the book, increase GP, and your guaranteed minimum rises accordingly.
Tired of Clawbacks & Earn-Outs
Traditional deals often look good on paper but pay out later — if conditions are met. The guarantee removes those mechanisms, replacing them with a straightforward floor you can rely on.
Want Downside Protection + Upside
The guarantee protects your minimum value. FPUs give you exposure to group upside. You get the best of both: certainty on the floor and participation in the platform's value creation.
Want to Join a Group Without "Selling Out Cheap"
Many owners avoid joining platforms because they fear being rolled up at a low multiple. The guarantee removes that fear by setting a minimum value tied to performance, not negotiating power.
Founder Participation Units (FPUs)
FPUs are a founder-alignment mechanism for a multi-party build and distribution model. Instead of relying only on salary, commission, or short-term bonuses, FPUs create a simple long-term incentive: founders earn a defined portion of a fixed equity pool, participation is tied to contribution, the pool is finite (so early, meaningful contribution is rewarded), and participants benefit when the platform increases in value.
Fixed Equity Pool
A defined pool reserved for founders and strategic builders. Avoids ad-hoc equity dilution discussions. Each founder holds FPUs representing a share of the pool, translating into equity ownership per the platform's cap table rules.
Contribution-Linked Allocation
Allocation is structured around gross profit contribution and strategic delivery milestones. Clear eligibility rules with defined vesting and earn-in logic, built for governance-ready reporting.
In practice, FPUs help you recruit and retain high-leverage operators — especially where multiple founders, ISOs, or strategic partners are contributing to one shared platform and need a clean way to share upside without messy bilateral arrangements.
Staff Pool
The Staff Pool is a long-term alignment mechanism that rewards the people who build, operate, and scale the platform. Valtura allocates a dedicated Staff Pool so key contributors in your company can share in the upside, creating or replacing an EMI scheme.
Dedicated Allocation
A dedicated pool reserved for key staff contributors across the platform, separate from the Founder Pool.
Team Alignment
Ensures the people building and operating the platform are directly aligned with long-term value creation and the 2030 capital event.
EMI Replacement
Can create or replace an existing Enterprise Management Incentive scheme, giving your team a stake in the platform's success.
Platform Tools
Equity tier members have access to the full suite of platform tools — everything from the Platform tier, plus all Network tier benefits.
Salesforce Enterprise
Valtura Salesforce Enterprise lets ISO owners keep the CRM they already use — while plugging Valtura's tools directly into Salesforce, the same CRM used by most acquirers. Run quoting, commissions reporting, PCI/FDF leads, internal knowledge AI, and lead exchange inside Salesforce, with optional acquirer onboarding integrations.
Wholesale Pricing Through Group Procurement
A group-buying mechanism designed to improve commercials for every ISO in the cohort. By aggregating demand across the group, Valtura will negotiate better wholesale terms and make them accessible to participating ISOs — while each ISO remains fully independent.
Valuation Tools
Use the calculators below to model your potential exit value under the Platform & Equity tier.
Efficiency Tools
Platform & Equity tier members also have full access to the Broker Platform and AI Knowledge Bot — the same tools available in the Platform tier.
Broker Platform
The Broker Platform turns merchant data and statements into a fully-formed proposal and application pack. It compares up to 8 acquirers across online, in-store, and telephone payments, supports interchange++ and blended pricing, and gives brokers and sales teams the ability to deliver accurate outcomes in minutes — from desktop or mobile.
AI Knowledge Bot
Valtura AI saves time by turning your payments knowledge into an instant-answer assistant for staff. It reduces interruptions, speeds up training, standardises advice, and helps teams move faster — using a growing knowledge base across 8 acquirers plus terminals, EPOS, ecommerce, onboarding, and merchant FAQs.
Network Tier Benefits Included
Platform & Equity tier members also receive all Network tier benefits at no additional cost.
PCI DSS Compliance
Fraud Defence First (FDF) delivers PCI DSS compliance services to your merchants, turning PCI from a cost into a recurring revenue stream. FDF services your back book and front book.
Lead Exchange Network
Refer leads you can't service into the cohort, with GP shared between both parties. Participation is optional, controlled by you, and built to improve conversion and retention.
Ready to Build Your Exit?
Join the Platform & Equity tier and start building towards a guaranteed exit value with full platform access.
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